In many cases, using 3D Animation is a more cost-efficient and a less expensive use of marketing funds and can generate a rapid return on investment. 3D animation is relevant to any industry, from retail stores to manufacturers. There are many different ways that companies can use 3D Animations - Interactive 3D Animation, 3D Videos, 3D Graphics, 3D Products and Product Animation (for print or interactive).
3D animation is the fastest growing and most impactful service on the Internet today. Many surveys have shown that customers are 80 percent more likely to purchase products that are viewable in a 3D image. The customer feels more comfortable buying online because he or she can interact with the products. More companies are moving toward 3D for electronic, automotive, furniture, and do-it-yourself product sales online. Many different industries are competing using 3D imagery on their websites and in marketing material as a way to stand out from competitors.
There are a few misconceptions about 3D animation. First, many companies believe 3D animation and graphics are expensive. Contrary to this concept, 3D animation can yield countless amounts of illustrations and videos that can be repurposed for content in print, websites, social media, online videos and more. There is no other technique that can be more cost-effective. Second, because companies don’t realize the usefulness they think they can only use 3D animation by creating a product video. This is a great solution but using it for many other purposes makes it the best service possible.
Interactive 3D animation possibilities range from virtual tours for realtors to interactive 3D animated instructions for building furniture; from interactive instruction videos for life-saving medical devices to videos highlighting uses and operations of construction equipment.
From our experiences and customer feedback, 3D animation is a sure way to grab your clients' attention. At trade shows, the booths that are displaying 3D animation are busier, drawing in potential clients simply because of the innovation.
Let us help you develop a plan for your company based on your specific needs and the needs of your clients. We will guide you in making the most beneficial, impactful decisions regarding the best approach to integrating 3D animations into your marketing materials, online or print.
Our clients overwhelmingly agree that main concern is getting information to customers in the quickest, most efficient way. This information needs to be presented in a way that best highlights features of the products. Creating graphics to help get information to the customers is not a difficult thing to do; however, creating relevant graphics that showcase all the features of a product from any angle is not easy.
Standard computer illustrated graphics are fine but very limited, and the cost for producing graphics one at a time is not the most effective use of marketing dollars. Another viable option are photographs. But professional equipment or hiring a professional photographer can be costly, and you would need a variety of shots for each product to show the different angles and features.