In today’s market, all companies need a website to show off products or services through multimedia, photos, well-written content, and social media marketing campaigns. Managing a website is just as important as having one. In today’s market, companies need dynamic websites that can help grow their brand, increase sales, maintain a current customer base, and attract new ones.
Whether your company is looking for a small website or a large complex one, we are willing to discuss different website ideas and options. We focus on educating our clients to make the best, most informed decisions to grow their online presence through relevant, engaging, and educational websites. There are many different websites; let us help create one that best meets your company’s needs.
Websites can be created using a Content Management System, which allows clients to manage websites easily through one central administrating area. CMS websites allow for shared management of written content, photos, audio, and videos through an easy-to-manage central location. This option is perfect in today’s market for any size company in any industry.
A CMS allows the client or web-management team to update the site quickly and efficiently, eliminating the need to understand complex coding and programming. Thanks to fast-growing and ever-changing web development, CMS sites are customizable and, if managed correctly, effective for years to come.
If you need an online store, we can help. Our ecommerce stores are state-of-the-art. We will explain all available options, from product layout to check out. If you already have an ecommerce site, ask yourself if it is organized and programmed well. Is it optimized for social media marketing, search engine optimization, and efficiency? Do customers find it easy to navigate and use? Let us create a properly programmed ecommerce site or correct current features to help drive sales. We will evaluate and recommend the best, most cost-effective solutions based on your products, services, and needs.
A mobile site is a condensed version of a main website and is viewable on all mobile devices (i.e. phones and tablets). Smartphones are outselling personal computers, and 83 percent of people own one. More and more people are using their smartphones and tablets to shop and navigate the web because of convenience and mobility. In 2017, over 60% of all Black Friday purchases online were purchased from mobile devices. People are using mobile devices and tablets more and more to search the web. If your site is not optimized for mobile compatibility, users will not see all of the features. The functionality of the site will be compromised, forcing customers to move to an easier, more efficient website—a competitor’s website.
A company’s website is by far the most crucial part of any marketing campaign. It can easily lose or gain thousands, even hundreds of thousands, of dollars in potential revenue. When commissioning a website, remember:
1. Simplicity is under-rated - Flashy, complicated websites are a thing of the past. Customers are looking for sites that are informative, answer all of their questions, and are easy to navigate. In fact, studies show that if a customer needs to click more than three times to get the information they need from a website, they are likely to leave and not return.
2. Mobile compatibility is critical - Mobile compatibility ensures that websites are viewable on different mobile devices, such as iPhones and Androids. Not having a mobile-optimized website will hurt you in your search engine results.
3. Content is king - Your website’s content needs to be clear, concise, and professional to ensure that brand recognition and consumer confidence. It also needs to be updated regularly. If content goes un-updated, customers have no reason to return, affecting SEO by lowering search engine ranking and popularity. We can help write the right content for your websites to make the most impact.
4. Search Engine Optimization is not just an option - Search Engine Optimization consists of making changes to websites that raise ranking and popularity so that when people search for certain keywords, your company will show up higher in the search results. In today’s market, SEO is not only about the website content, but also about integrating online advertising and social media. We understand how to modify the different websites to ensure higher rankings, ultimately making more usable websites for customers, leading to increasing revenue
We, at Park Interactive, offer our clients quality, competitively priced websites. Allow us to create a customer-friendly website that is sleek, innovative, informative and mobile compatible that will best highlight the unique features of your products or services and help to grow your branding through high search engine rankings.